Privacy policy

Privacy Policy

Last updated: July 18, 2026

UTOPIA operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). UTOPIA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. By using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with the Services:

  • Contact details — name, address, phone number, email address
  • Financial information — payment card details, transaction details (processed securely via our payment providers)
  • Account information — username, password, preferences and settings
  • Transaction information — items viewed, added to cart/Wishlist, purchased, returned, or exchanged
  • Communications — information you share when contacting customer support
  • Device and usage information — IP address, browser/device data, and how you interact with the Services

How We Collect This Information

  • Directly from you — when you create an account, place an order, or contact us
  • Automatically — through cookies and similar technologies as you use the Services
  • From service providers — such as Shopify, payment processors, and shipping partners

How We Use Your Information

  • To provide and improve the Services — processing orders and payments, managing your account, arranging shipping, handling returns/exchanges, and personalizing your shopping experience
  • Marketing and advertising — sending promotional emails/messages and showing you targeted ads (including on other websites) based on your activity with our store, such as items viewed or added to cart
  • Security and fraud prevention — authenticating your account and protecting against fraudulent or unsafe activity
  • Customer support — responding to your inquiries and maintaining our relationship with you
  • Legal compliance — meeting our obligations under applicable law

How We Disclose Your Information

We may share your personal information with:

  • Shopify and other service providers who help us run the Services (payment processing, hosting, analytics, fulfillment, customer support)
  • Advertising partners to deliver targeted ads based on your browsing and purchase activity — you can ask us to stop this at any time using the contact details below
  • Legal or business parties where required by law, to enforce our policies, or in connection with a business transaction such as a merger

Shopify processes certain data on our behalf to power and improve the Services. You can learn more in Shopify's Consumer Privacy Policy.

Third-Party Links

The Services may link to websites operated by others. We aren't responsible for the privacy practices of those sites — please review their policies separately.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.

Security and Retention

We take reasonable steps to protect your information, but no method of transmission or storage is 100% secure. We retain your information only as long as needed to provide the Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

You may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your information
  • Opt out of promotional emails at any time via the unsubscribe link (you'll still receive non-promotional emails about your account or orders)

To exercise any of these rights, contact us using the details below.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

Questions about this Privacy Policy or your personal information?